BDR International Group LLC

Trento, ITAt BDR IG LLC, we know the greatest value in your business is in your people. Our services are designed to work with you to remove the barriers blocking your people’s capabilities.


3Q

Perspectives | 3 Questions: Affective, Cognitive Argument

What Is an Affective Argument?

An affective argument is one that speaks to our gut, to our heart. This is the kind of argument where a person may “think” that it does not strike them right. “Strike them right” is a feeling.